.Post Scenery: 15.Ever pondered exactly how an electrical engineer ends up running an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the herbal tea on The Adrian Series.Secret takeaways:.Why exchanging algorithms brought about solitude (and also a profession pivot).The magic formula: legitimacy + uniformity = influencer excellence.B2B influencer marketing in Asia: It's coming, but gradually.AI influencers: Cool, however possibly won't replace your BFF's Instagram.The payment issue tormenting influencer advertising and marketing (as well as how Partipost is addressing it).Exciting truth: Jonathan's daddy looks forward to Mondays. Yes, you review that right.Bottom line: The influencer advertising and marketing garden is progressing a lot faster than you can state "swipe up." Coming from micro-influencers to AI characters, the game is actually altering-- yet credibility still reigns supreme.Therefore, before you underrate that pal with 200 followers as "certainly not prominent," keep in mind: around the world of nano-influencers, your bestie could simply be the following big thing.Listen for even more influencer knowledge and perhaps get a pointer or 2 for your very own Instagram game!